-Making Of: Espresso Zambrotta This work, from the point of view of the end user was certainly a "good catch"
agency Sartoria in Modena we call on behalf of a client of high-level (nikefootball.com) for the construction of one of several spots that had been planned to mark the victory of Italy at the world championships in football (Germany 2006), within the advertising campaign (in fact disclosed by the www.nikefootball.com site) titled "roduite en italie"
The aim of the campaign was to propose a series of commercials made in a retro style .. model years of the Fascist .. with bombastic advertising but at the same time simple and did the "towards" the advertising posters of those years ...
was organized site that proposes a number of "Local Products" Italians each associated with a player "nike." Then:
Zambrotta coffee, espresso!; Coppa Cannavaro, Materazzi Cupboards , Pirlo Precision Tools, Motcicli Iaquinta, Gilardino Sumanto, Durum wheat pasta Gattuso, ...
these "products" had some video, while others were only audo (model radio ad) ...
us initially was asked to produce a 30-second spot on "precision instruments PIRLO ...
remember that I began to realize the 3D model of the player (must be a cartoon version ...) and while I was already well underway, the agency asked us, then placing the delivery terms TREMENDOUS (15 days from that moment !!!!), a "slight modification"
"it would make the spot" Espresso Zambrotta ".. playing in a 3d character with features similar to a model made by a sculptor in clay, all with a storyboard of 5 designs !!!!!!
Panic!
the clay model was not an "ornament" but rather a "picture" made with clay ... delal which we had just a picture and had to give "the" all work ...
and to what extent we had less than 15 calendar days to deliver the finished video!!
could do was put under "full throttle", turning the "knob tests on all POENZA: SPEED 'SMOD' and start ...
directive style as we were specifically asked to look very "simple" style "Pong" to the spot, focusing on animation a bit exaggerated especially during the race a bit of character as suggested by the design ... (the appearance of the video, such as yield, it was not my specific task, but as a member of the study, I had my nice to think about what and how to get what they asked us ... especially because there was very little time to find the right solution and had to be a "good first "!!!)
the plot was simple:
- On a table after a meal, a hand (not very realistic look .. d) is close walking sulel two fingers (index-middle) to the cup of coffee ...
Coffee Zambrotta out and "defend" a good push back the "sugar" nike by opponents who are meeting (hands at that time embodied by the players) ...
as usual Zambrotta scored a run and win "goal" in the same cup ..
"defenses around the world hello" -
to work!
The first week I lost it behind the 3D model, and the Rig (the usual fortune The Setup Machine. (. For which I will never be grateful enough to Raf Anzovino and his staff ...), an instrument which I think I learned everything and more (x on their forum a while I replied to all on everything! hahaha!) I agguunto my "BlenndShape" (for facial expressions), my monitor custom of "squash and stretch" .. and so the model was ready to animate.
Then environments (which fortunately had been asked simple, no-nonsense ..
Meanwhile, the member "Crazy" Alexander (Monda) was working ... and I remember the appearance the relief felt qunado told us it was perfect .. as they wanted, and at least that problem was solved.
Now we have to animate .... Urca! ...
began with the heart of the matter .. the customer wanted "Zambrotta" corrected in a particular way and I tried to give him a few hours the cycle race which was as expected, a goal reached .. I spent over
The problem now was different:
had a storyboard to which we were asked to strictly follow .. But that was really enough to cover the 30-second spot ...
With some ex tried to give a bit of movement but the end result was not exciting from a point of view "directing ".... but there was no time (preview the hand we were asked to finish the job) ..
Meanwhile, Simon (my brother), from London where it makes the sound engineer, arranged a "jingle" suits (always based on an inspiration provided by the client), which fortunately is now azzecatissima
before moving on to render obviously needed to be sure that what I had worked so animated .. we had to wait for the completion of the entire animation charachter before starting to render ... and so it was.
after 4-5 days of work "excessive" (trying to keep the highest possible quality Pu .. sessions, and then trying to finish the animation) begin to render.
compositing, editing and sound .. and the 15th day the video was sent to the Agency who presented it to Nike ...
appreciate the work but asked for changes ...
the seriousness of the client was exemplary (for Italian) available so they put another 7 days to make changes to support the action and the pace of the spot .. (Which, as we had feared at the beginning was really bland)
other 3 days I made the changes and added, some unexpected shot, to follow the (right) and then render all requests, composition, filters (in this course, the work was done by Alexander and Flavio), re-voiced for Benin (Simo great!) and we could again comply with the delivery.
great satisfaction was to receive the congratulations of the client and agency .. so that the spot was sent for several passages on TV (when it was originally intended only for the web) and ends on the trail of nike-store ...
I must say that I'm really fond of this spot because it was a test of personal (but also the theme I worked with) who consolidated the belief of "I can do it!" ;)
Here is a short video that explains the stages of the project described above.
HELLO!