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-Making Of: Espresso Zambrotta

This work, from the point of view of the end user was certainly a "good catch"

agency Sartoria in Modena we call on behalf of a client of high-level (nikefootball.com) for the construction of one of several spots that had been planned to mark the victory of Italy at the world championships in football (Germany 2006), within the advertising campaign (in fact disclosed by the www.nikefootball.com site) titled "roduite en italie"

The aim of the campaign was to propose a series of commercials made in a retro style .. model years of the Fascist .. with bombastic advertising but at the same time simple and did the "towards" the advertising posters of those years ...

was organized site that proposes a number of "Local Products" Italians each associated with a player "nike." Then:

Zambrotta coffee, espresso!; Coppa Cannavaro, Materazzi Cupboards , Pirlo Precision Tools, Motcicli Iaquinta, Gilardino Sumanto, Durum wheat pasta Gattuso, ...

these "products" had some video, while others were only audo (model radio ad) ...

us initially was asked to produce a 30-second spot on "precision instruments PIRLO ...

remember that I began to realize the 3D model of the player (must be a cartoon version ...) and while I was already well underway, the agency asked us, then placing the delivery terms TREMENDOUS (15 days from that moment !!!!), a "slight modification"

"it would make the spot" Espresso Zambrotta ".. playing in a 3d character with features similar to a model made by a sculptor in clay, all with a storyboard of 5 designs !!!!!!

Panic!

the clay model was not an "ornament" but rather a "picture" made with clay ... delal which we had just a picture and had to give "the" all work ...

and to what extent we had less than 15 calendar days to deliver the finished video!!

could do was put under "full throttle", turning the "knob tests on all POENZA: SPEED 'SMOD' and start ...

directive style as we were specifically asked to look very "simple" style "Pong" to the spot, focusing on animation a bit exaggerated especially during the race a bit of character as suggested by the design ... (the appearance of the video, such as yield, it was not my specific task, but as a member of the study, I had my nice to think about what and how to get what they asked us ... especially because there was very little time to find the right solution and had to be a "good first "!!!)

the plot was simple:
- On a table after a meal, a hand (not very realistic look .. d) is close walking sulel two fingers (index-middle) to the cup of coffee ...
Coffee Zambrotta out and "defend" a good push back the "sugar" nike by opponents who are meeting (hands at that time embodied by the players) ...
as usual Zambrotta scored a run and win "goal" in the same cup ..
"defenses around the world hello" -

to work!

The first week I lost it behind the 3D model, and the Rig (the usual fortune The Setup Machine. (. For which I will never be grateful enough to Raf Anzovino and his staff ...), an instrument which I think I learned everything and more (x on their forum a while I replied to all on everything! hahaha!) I agguunto my "BlenndShape" (for facial expressions), my monitor custom of "squash and stretch" .. and so the model was ready to animate.

Then environments (which fortunately had been asked simple, no-nonsense ..

Meanwhile, the member "Crazy" Alexander (Monda) was working ... and I remember the appearance the relief felt qunado told us it was perfect .. as they wanted, and at least that problem was solved.

Now we have to animate .... Urca! ...

began with the heart of the matter .. the customer wanted "Zambrotta" corrected in a particular way and I tried to give him a few hours the cycle race which was as expected, a goal reached .. I spent over

The problem now was different:

had a storyboard to which we were asked to strictly follow .. But that was really enough to cover the 30-second spot ...

With some ex tried to give a bit of movement but the end result was not exciting from a point of view "directing ".... but there was no time (preview the hand we were asked to finish the job) ..

Meanwhile, Simon (my brother), from London where it makes the sound engineer, arranged a "jingle" suits (always based on an inspiration provided by the client), which fortunately is now azzecatissima

before moving on to render obviously needed to be sure that what I had worked so animated .. we had to wait for the completion of the entire animation charachter before starting to render ... and so it was.

after 4-5 days of work "excessive" (trying to keep the highest possible quality Pu .. sessions, and then trying to finish the animation) begin to render.

compositing, editing and sound .. and the 15th day the video was sent to the Agency who presented it to Nike ...

appreciate the work but asked for changes ...

the seriousness of the client was exemplary (for Italian) available so they put another 7 days to make changes to support the action and the pace of the spot .. (Which, as we had feared at the beginning was really bland)

other 3 days I made the changes and added, some unexpected shot, to follow the (right) and then render all requests, composition, filters (in this course, the work was done by Alexander and Flavio), re-voiced for Benin (Simo great!) and we could again comply with the delivery.

great satisfaction was to receive the congratulations of the client and agency .. so that the spot was sent for several passages on TV (when it was originally intended only for the web) and ends on the trail of nike-store ...

I must say that I'm really fond of this spot because it was a test of personal (but also the theme I worked with) who consolidated the belief of "I can do it!" ;)

Here is a short video that explains the stages of the project described above.

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Making Of: Ceres Chen

ceres I think the project has been the watershed with the "maturity" professional ..

to be honest I do not think that we should never feel "mature" in the sense of "final", "come" to a state of "skill satisfactory" ..
NO

not think it desirable to any professional (in any sector would add) the conviction that she is now "mature" ..

would be the end of the professional and artistic growth, which always requires the correct voltage to that improvement usually comes from feeling slightly at fault .. as if there was something new and unknown to be discovered ..

Can I define "professional maturity" to be conscious of its own means (to the extent that they have and you should always try to overcome ..) allowing an approach to work "Mildly "more peaceful of when to start and you never know if you manage to do what is required of us ...

... although I must admit .. when I look at the animation works fine .. I always wonder, and still, and I hope forever, "but how did!.?! this and 'a magician!"

and here we enter a sphere of my character really "dangerous" for myself .. But that's another subject.

CERES ...

I am very attached to this project and the I remember with nostalgia because it meant so much to me.

E 'was the beginning (or consolidation) of a working relationship and friendship with Raymond DellaCalce (ArtFive), with which I have done many projects, taking care of his animations (and its characters) .. for a long time ..

The nice thing is that the work has established a good friendship that has lasted and will last (I hope) ...

Rraimondo us at the end of 2005 and calls me to tell me who got the production dal'agenzia PBcom, and as on other occasions that I would like to participate in the project ...

begin the first studies on the characters (from drawings of the "Mythical" Macchiavello Henry) and I realized the 3D model to show the customer

the result was excellent and the project took off:

hours and hours on the phone and on Skype to help his friend (who at that time also became my "boss") Raymond to form a team that could cope with the quality requirements of the customer.

I was excited and proud to be "animation" chen ... and I could not wait to get started!

In January 2006 (I still remember the Christmas holiday period) began officially work and for some giorrno I moved to Genoa from Raymond .. because the client could not digest the fact that I work remotely (in my study cube3d Ancona ...

work as opposed to continue well handled very efficiently , using video-coferenze daily and archive reference that Raymond sent me to explain what he wanted me to do (if I can find those movies I think I can blackmail for life!)

as We sleep all productions were black days (with technical and creative discussions and arguments) and exciting days .. but at last the work has fully satisfied the customer and this (professional) is what counts ..

From a technical point of view I can say that I used Autodesk Maya to virtually the entire process:

- Polygonal modeling of character;

- for the rig I used a convenient tool autorig: the setup machine 2 This is because although they do a good rig ... I did not have time to devote to a rig that was equivalent in the setup of TSM2 was really all that I have liked to animate (forward from there I made a partnership with TSM .. to the point that Raf Anzoin called me in person ^ one of their most productive "evangelist":) .. So much so that I became a beta test of The Face Machine ...)

recognize that then "I did take my hand" and I used (just a bit of laziness for convenience for a bit faster) TSM2 for most of the things that move in the spot ceres and were my responsibility .... and this custom / habit has stayed with me yet hehe!)

- Animation ... Well! obviously the whole keyframe, also because 'the will of the director (Raymond fact) was to have enough animations "Squash and Stretch" .. (At that time had just come out of DreamWorks Madagascar and we "experts" we all appreciated the style "soft" film ...).. even if we had to "make digerre" the thing to the customer .. finding a compromise that would appeal to all

The complex development project in the first 3 months of the year, although the last episode of the TV spot came to be given to early summer, but this does not meant to work calmly .. 'cause, however, the rhythms were (at times when "it was up to me" how tight is commonly used in the production of TV commercials

I have often found animzione to make a shot in one night (such as those of the face .. it turned out after dinner!)

I, in my usual, I was never satisfied with the result (especially when this I had got in a day's work), but for production purposes I had to "let go" and leave the anmazione to "level" that the director approve of me leaving the finishing touches (there were many other things besides instill the 'animation to do)

These spots were structured in 12 episodes of varying duration from 5 to 15 seconds (with versions of Double rooms from 30) and was expected to be aired during the football World Cup in Germany 2006 and I must say good luck!!

here is a bit of work in progress of some of these spots caught "at random" from my HD (riescumati from backup) ..

I put the OpenGL (what I saw from the interface of maya and animation) in two "resolutions" (the proxy and the Smooth) and then the "final" version expertly rendered by ArtFive

First of all I want to take this ccasione to salute all the great professionals that I had the pleasure of helping in this work ...

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A little about me: episode 2 (3D)

The most important thing to say (from a professional point of view) is that I had cherished since childhood dream of making "cartoons"

I still remember the whole past day ( age 10 years) draw the characters for my cartoon on the Robot (beh! .. I grew up on bread and Grendizer! perpetrators be said)

Thus, the activity as an illustrator was simply the quickest way to start working with the "cartoons" as being able to draw and paint was enough to produce a finished work, while animation requires a series of techniques and equipment in the 90's I did not know how to get it (and perhaps not even hoped of ever being able to do ...)

1999 there's been a thing again "epochal" for me:

have remedied a Playstation!

and what?

I started to enjoy the introductory video of some games: I still remember very well Oddworldabe odyssey, they were "alive" .. not the usual reflective Bowls that I saw in the test render delel magazines:). Q uello that until then seemed Cold mathematics without any artistic content (the 3d) appeared to me in a "Light" different and I turned on the light bulb:

The 3D animation was .. It must have been My new job

remember the enthusiasm and meticulousness (W university!) with which I began to study the first 3D software that I managed to recover ..

it was Lightwave 3D 5.6 and I still shudder to think how fantastic I thought the fact that they keyframe models and "living"

From there has been a continuing research and ongoing study (books, DVD-video courses blog forum) to learn the techniques of animation .. and particularly the character animation. (Even now I still read everything, always with "Illusion of Life" rests on my desk)

In 2000 fund a small study of computer CUBE Digital Design with 2 other members too 'they fans of graphics, each with a different field of specialization:

iAnimazione 3D, Compositing and Digital Video, Multimedia ...

over the years we were always together facing a lot of production (proportional to our "dimensions" of course .. taking the study (now known as 3D cube ) much satisfaction

long time I worked with my friend Raymond Of Lime (ArtFive) with which you have enjoyed a fruitful partnership in which I animated (and modeled and rigged!) characters with his studio and he did the rest (from directed to finalize ...)

in this context ...

- I worked (as an animator and character modeler) to spot Ceres Chen (2006): ube3d made by outsourcing production (artFive)

- I allowed the start of the TV series Ripples (today alal 2nd series) for which I modlelato peronaggi and animated much of the Pilot episode, and manage a team of animators in the early stages the project was continuing some of the animation work

- I made my study several commercials for major clients (taking care of the animation but not only .. .), such as The Spot Espresso Zambrotta (NikeFootball.com) ...

- I (always cube3d) made the 3D and Visual FX for several video clips

...

short in almost 10 years of 3D animation I had the pleasure of working with what I wanted to shoot a child ..

Lately I have projects dedicated to the production of "personal" as two TV series, one entirely created by me (BILLO. ..) and a collaborative with a "good name" of the Italian comics scene (Romano Garofalo) "Slim Norton, all in the hope of passing on the side of "is per se" and not "for others" ...;)

comuque I think it's time to assemble a showreel peronale ..

I guess I'll start working on it:) you never know!


(meanwhile I have this in my studio, but the animations are my doing so)

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A little about me: episode 1 (2D)

As said in one of my favorite movies:

"Everyone is special! ... That is to say that it is not none!"

saving the story of my life from the beginning (in 70 children .... YuppiDu to roam the street, the sea Portonovo, camping Adriatic, dance breakdance:) - at school, blah bla ...)

since 1993

After 3.5 years of engineering with good results .. I had the light inspired by a colleague of my father during one of my "performace" (drew his caricature) said to me

"But you had to draw comics and engineering do not !!!!"

TAC!

and is 'locked in my head that way and you permanently and' opened a new ... which led me to undertake a long way cradled in artistic desires, but never taken out of fear of a pre-seeded by the expectations of all to me (well that goes very well with a sole, loyal, indicate, even a little bigoted. . if you do not have to do engineering?) ..

I signed up to run a bit Arcitettura (where I did some exams .. but the real purpose was to ward off the dreaded military service thing .. and I 'x still managed only a few years .. until '96) and I started looking for a way to "learn to draw comics"

As a good "engineering student" did not conceive the possibility of doing so (the "cartoonist") without a guide (which, however, think about it all ' hours) so by accident I discovered a school in Rome (International School of Comics) and I went ...

luck would have brought the material that allows me to skip the first year and began to attend the 2 years ..

them based on knowledge of Pino Rinaldi, Mario Rossi, and I learned a little of what there is to know about comic books and drawing (I have met so many really good one .. Alessandro Nespolino among all with whom I spent many days dreaming of a career as a cartoonist!)

started groped the road but as often and I 'happened .. came another "signal" that brought "change" ..

The Computer

contaminates technology (in this case studies have in fact played a key role) I started to get interested in computer graphics .. "Pipit" on my Mac and began experimenting with digital coloring of my drawings (wow we were in the days of prehistory photosho 2.5 .. stuff ..)

bought (which spesona) with a PowerMac 8100 and my brother started doing Graphics prepress and digital artwork (chlorine scans my drawings)

here begins the adventure of " Filart "

we are in 1994

(Year a memorable one, because in addition to start working as a graphic illustrator, I also met the love of my life) who gave me all the years to come, so I had to make choices in difficult times, help and support without which I never did anything .. )

activity in those years that I did say up to 1999 was primarily an illustrator (with sometimes a bit of pre-press to "make ends meet") with which I drew and then with my brother Simon to color the computer (with painter and photoshop) ..

we have hundreds of pictures, mainly for children (many of the designs are finished in the catalogs of major toy companies such as Puzzle .. and see my children who still dabble with my work .. 15 years ago by a certain satisfaction)

why illustrations for children was twofold:

1 - I was an orphan of the art "academic" drawing / illustration classical (infuse their studies was far

2 - the target was indeed the artistic inspiration for most of the animated Disney film .. and I loved the look in their play was still inspired ..

...

continues

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START!

Oh well .. I would say that it took a Filart blog:)
Let's see what comes out!

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6.11 - THE FRIDAY NIGHT'S BERIF (Vr)


Friday, November 6 Berfi the disco's in Verona, will host the console dj Luckin.


The exceptional location for your Friday Nights of Winter Season 2009/10. Only Berfi'S Club (Verona).



In Main Room: Special Guest DJ

Luckin

Resident Dj Dino TRONCONI

Guest Voice ICIO

in the dining room:

Live Set ALBI BAND

djset Marco MARINI


Information : RED

The entire staff is waiting for you with the recognition and attention to detail and care for your needs. Ability to book an elegant Dinner at the Restaurant Local, reserving the best table at the race track or simply to receive credits in the list for all your disco nights.
Elegance, Fashion, Glamour ... This is Berfi's Club!


For dinner reservations, TABLES & GENERAL INFO here Contact:

contact mobile: +39 380 4142489
mail: rosso_pr@hotmail.it

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Event c / o Berfi's Club (Verona - Italy)

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Sat November 7, 2009 @ THE NIKI Belluco Disque (Vr)

Saturday, November 7, disco Le Disque of Verona, the console will host the world's # 1 DJ Niki Belluci.



Niki Belluci Biografy:
began his career working with two Hungarian Dj, Dj & Spigiboy Mozsár, which made its first tour titled "Tour Orgazmix. Subsequently left the band and begins to gradually expanded with his current agent, Fruzsina Rònky. Nikolett Posani was born in Budapest 10 March 1983. As a young girl was a brilliant gymnast who won several medals in the youth competitions, but had to stop because of a serious accident at the age of 15 years. After obtaining a diploma in hotel management school, made the 19 years he worked for a short period before and after as erotic as a model pornstar starring in several films shot in Spain, Japan, Italy and Hungary, but then decided became interested in the music business working as a Disc Jockey.
owes its success, which brought Hungary to perform in Spain, Norway, USA, France and Italy, the feature to use its undoubted charm performing topless and often performs its task by the local DJ. In addition to this part as guest stars in the evening program of the Hungarian Air Cool TV Taxido.



Information:

Formula "DOUBLE DRINK: Entrance with 2 drinks included within the hours of 1.00.

On booking you can arrange exclusive dinner parties in the new restaurant on the track, with a sophisticated menu, carefully chosen by our chef for you.

THE RESTAURANT: Ideal for:
- group dinners;
- hen / celibacy
- dinners;
- birthday



For dinner reservations, TABLES & GENERAL INFO here Contact:

mobile contact: + 39 380 4142 489
mail: rosso_pr@hotmail.it

To enter: Up to 1 OPEN BACK RED .30



Event c / o Le Disque (Dorian Gray - Verona)